The TikTok pixel is a small piece of code that you can install on your website. Once installed, the pixel will track specific events, such as when someone views a TikTok ad or clicks on a link to your website. These events are then recorded in your TikTok Ads account so that you can see which ads are driving the most sales.
How to Create TikTok Pixel
If you’re ready to start using the TikTok pixel, follow these easy steps.
To create a pixel, you’ll need a TikTok Business account. Sign in to your account and go to TikTok Ads Manager > Assets > Events.
In Website Pixel, click Manage.
Click Create Pixel.
Enter a name for your Pixel & choose TikTok Pixel, then click Next.
Select Manually Install Pixel Code.
Select Custom Code.
Enable Automatic Advanced Matching and select only Email. Then, click Next.
Click Complete Setup.
Your pixel will be created, click on its name to view detail. Then, copy the Pixel ID.
Install TikTok Pixel ID on GearLaunch store
Open your dashboard and click on the settings section.
Once you have your TikTok pixel, copy the code and enter it in our Pixel section.