September 25, 2020


The Facebook Pixel is a tracking and analytics tool used to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use this data to:

  • Reach the right people.
  • Find new customers, or people who have visited a specific page or taken a desired action on your website.
  • Drive more sales.
  • Set up automatic bidding to target people who are more likely to take actions you care about such as making a purchase.
  • Measure the results of your ads.
  • Understand how successful your ad is by seeing what happened as a direct result. You can view information like your conversions and sales.

How to Create a Facebook pixel

Go to Facebook Events Manager.

Click Connect Data Sources and select Web.

Select Facebook Pixel and click Connect.

Add your Pixel Name and enter your website URL to check for easy setup options; then click Continue.

How Add Your Pixel to your GearLaunch Store:

  1. Open your dashboard and click on the Settings section.
  2. Once you have your Facebook pixel, copy the code and enter it in our Pixel section.
  3. That’s it!

How do I use Facebook pixels in my GearLaunch store?

Tracking your Facebook ad data is easy on GearLaunch.

Head to your Store Settings page to add your pixel. You have the option of using either a store pixel OR a campaign pixel on GearLaunch. A store pixel will track all campaigns within your store, and a campaign pixel will only track the specified campaign and will override the store pixel.

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