Getting Started

To begin creating your dynamic ad:

1. Go to Ads Manager or Power Editor. We recommend using Ads Manager if you’re new to Facebook ads.
2. Create your campaign by selecting your marketing object. Choose “Product Catalog Sales”.
3. Create your ad set by choosing the product set that you want to advertise, and then set up your audience, placement, budget and schedule.

From here, you can now set up the creative for your dynamic ad.

Create a Dynamic Ad

You can choose between creating a carousel style ad or a single-image ad.

Create a Dynamic Ad with Carousel

1. At the ad level, select the Facebook Page and Instagram account (optional) representing the business you’re advertising.

2. Select “Carousel”.

3. Click to check the box next to the following options:

• Add a card with a fixed image at the beginning: If you want to show a unique image that represents your brand before showcasing your products, choose this option.

• Add a card at the end of your Page profile picture: If you want to add a card at the end of the carousel that links to your Page, choose this option.

4. Add a “See More” URL to the ad. When people reach the end of your carousel, they can interact with the card to go to the URL you specify.

Note: It’s recommended you enter your website URL, or the URL to a section on your website associated with the product set you choose.

5. If you have a fixed card at the beginning of your carousel, choose an image, video or slideshow for the card.

6. Enter the copy for your ad in the Text box.

7. Update the headline and News Feed Link Description for your product set. By default, these are automatically created based on the product set you choose.

8. (Optional) Add a call-to-action button to your ad.

9. (Optional) Add a deep link unique to each item that appears in your ads. Deep links providemore control over which section you take people to when they select an item in your ad on their computer

10. When you’re ready, publish your ad by clicking “Place Order”.

Create a Dynamic Ad with a Single Image

1. Select the Facebook Page and Instagram account (optional) representing the business you’re advertising.

2. Select “Single Image”

3. Enter the text, headline and News Feed Link Description for your product set.

4. (Optional) Add a call-to-action button to your ad.

5. (Optional) Add a deep link unique to each item that appears in your ads. Deep links provide more control over which section you take people to when they select an item in your ad on their computer.

6. When you’re ready, publish your ad by clicking “Place Order”.

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