When it comes to marketing, there are two things we know for sure:
1. You have to do it.
2. It either costs time or money.
The cost factor is not a deterrent if you’re a billion dollar business. But if you’re one in the tens of millions of small businesses across the country, it does become a bigger consideration. This means every penny of your ad budget needs to make impact.
So what do you do?
Turn to cheaper ad inventory that can target your audience most effectively — Facebook. Facebook Advertising is one of the most affordable and effective ways to market your business. In this section we’ll walk you through the setup of Facebook Dynamic Ads.
Dynamic ads look exactly like other single or carousel image ads displayed on Facebook, Instagram and Audience Network. However, instead of creating an additional ad for each of your products, you create an ad template that automatically rotates images and details from your product feed for things you’d like to advertise. In order to achieve that automatic process successful, Dynamic Ads use your Facebook pixel or SDK to show ads to people who have already shown interest in your business by taking actions you care about on your site.
Let’s get started!