Products
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There’s something about autumn that feels magical.
The air turns cooler, the leaves shift into deep reds and golds, and suddenly—porches glow with carved pumpkins and cobwebs stretch across front doors. Halloween isn’t just another holiday on the calendar; it’s a season of imagination. A time when neighborhoods light up, kids transform into superheroes or fairies, and even adults find joy in dressing up, decorating, and sharing sweet moments.
But beneath the costumes and candy, there’s something deeper happening: a collective excitement. People aren’t just buying treats or props; they’re creating memories—photos that get framed, traditions that get passed down, and gatherings that spark laughter long after the night ends.
And for print-on-demand sellers, that excitement is an open door. Halloween gives you the chance to step right into your customers’ stories—not by selling them “stuff,” but by offering little pieces of magic they can carry into their celebrations.
There’s more magic in Halloween than meets the eye. It may begin with costumes and jack-o'-lanterns, but what really shines is the way families come together, friends gather, and even pets get dressed up — all to create moments that spark joy.
From a business standpoint, that joy turns into opportunity. In 2024, Americans were expected to spend around $11.6 billion on Halloween-related items — from costumes and decorations to candy and even greeting cards (Accio, Retail Dive, The Robin Report). That’s nearly as much as last year’s record-setting $12.2 billion (National Retail Federation, Seven Letter).
What’s more, about 47% of shoppers had already started planning and purchasing before October even began (Wikipedia, National Retail Federation). Perhaps that’s because Halloween is no longer just a single day, but an entire seasonal vibe people can’t wait to step into.
These insights mean that your creations — whether it’s a playful tee for a toddler or a cozy mug for an adult setting up a haunted corner at home — don’t just strike a chord. They show up at exactly the right time, in the right moment, adding to that seasonal magic.
Halloween shopping has changed. People no longer stop at candy or one-time costumes. They want items that feel special, something they can use to create memories and share with others.
Shoppers today look for:
It’s also worth remembering that Halloween is for everyone — kids, adults, teachers, college students, even pets. Parents buy matching outfits for family photos, groups of friends order themed party gear, and pet owners want costumes or bandanas so their furry friends can join the fun.
For POD sellers, this means you don’t need to limit yourself to one category. The demand is wide, and people are ready to pay for products that help them enjoy the season in their own way.
Some products always find their way into Halloween celebrations. They’re not just items on a shopping list — they’re part of the story families and friends are creating. Here are a few that stand out in 2025:
1. Apparel that doubles as costumes
Not everyone wants a full costume, but almost everyone loves a themed shirt or hoodie. Think of matching “Pumpkin Squad” tees for families, or a funny ghost hoodie that works for both parties and casual wear. With print-on-demand, you can create designs that fit every personality.
2. Accessories that travel everywhere
Tote bags for trick-or-treating, stainless steel tumblers for warm drinks on chilly nights, or mugs with spooky designs for cozy evenings. These are everyday essentials that also carry the Halloween vibe.
3. Home décor that sets the mood
From posters to pillows, people love decorating their homes for the season. A living room with a Halloween tapestry or a kitchen with themed towels instantly feels festive.
4. Pet products
Pets are family, too. Bandanas, tees, or even funny bowls let them join the fun. Pet-themed Halloween products are a growing trend — and one that often gets shared on social media.
And here’s where GearLaunch makes it easy: instead of juggling multiple suppliers, you’ll find all these categories — apparel, drinkware, décor, even pet gear — in one platform. That means you can test different ideas, bundle products, and expand your store quickly, without extra stress.
A successful Halloween launch isn’t just about the design — it’s about how you bring it to market. The way you time, package, and present your products can decide whether shoppers stop scrolling… or start buying.
Think early
Halloween excitement begins long before October. Parents plan parties, teachers decorate classrooms, and friends pick out group themes weeks ahead. If your products are live by late summer, you’ll be there when customers are ready.
Make buying easy
Bundles and themed sets remove decision fatigue. A parent who sees a “Trick-or-Treat Pack” with a tee, tote, and tumbler doesn’t have to think twice — it’s already a solution.
Show the lifestyle
Instead of a plain product photo, use visuals that tell a story: a mug steaming beside a pumpkin, a family laughing in matching tees, or a pet posing in a bandana. People buy into the feeling as much as the item itself.
And when it comes to putting these ideas into action, the behind-the-scenes can feel overwhelming — inventory, shipping, fulfillment.
That’s exactly where GearLaunch quietly makes the difference. You get to focus on the creative and marketing side, while the platform takes care of getting each order to your customer on time. For your buyers, it looks seamless. For you, it feels manageable.
At its core, Halloween isn’t just about costumes, candy, or decorations. It’s about people. Families carving pumpkins together. Friends sharing laughs at a party. Kids — and pets — running door to door with wide-eyed excitement.
Your products have the chance to be part of those memories. A T-shirt worn in a family photo, a mug held during a cozy fall evening, or a pet bandana that gets everyone smiling — these little details live on long after the night ends.
That’s why now is the moment to start. The earlier you prepare, the more ready you’ll be when customers begin searching for the perfect way to celebrate. And with GearLaunch by your side, you don’t have to do it alone. From design to doorstep, the heavy lifting is covered — so you can focus on creating products that make people feel seen, joyful, and connected.
This Halloween, don’t just sell items. Create moments. Build memories. And let your store be part of the magic.
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