GEARLAUNCH Selling Guides


Independence Day Selling Guide for E-Commerce Entrepreneurs

Don’t miss out on this big event and what it can bring to the table. We have the latest Independence Day Selling Guide for you here.

What is the “4th of July” (Independence Day)?

Independence Day, also known as the 4th of July, is a significant holiday in the United States. It’s a day that commemorates the country’s independence from Great Britain in 1776. For sellers, it’s an important opportunity to boost sales during the summer months. Start now if you don’t want to miss it!

Independence Day celebration in the USA
Independence Day is one of the biggest holidays in the USA

What do people do before and during Independence Day?

The Fourth of July is an important day for Americans, as it represents the country’s birth and the freedom that its citizens enjoy. It is a time for people to come together and celebrate the country’s rich history and diversity.

American people watching a parade
American people enjoy watching parades

On this day, the celebrations typically begin in the morning with parades and speeches. In the evening, people gather to watch fireworks displays, which are often accompanied by patriotic music. Many families also have barbecues and picnics with friends and relatives.

A family gathering in the Independence Day
A family gathering in the Independence Day

The 4th of July’s selling stats

In 2022, Americans spent an estimated $13.8 billion for the Fourth of July, with $7.7 billion on food and $3.9 billion on alcohol, mostly beer.

The celebration of Independence Day was also marked with the purchase of fireworks, which amounted to over $2 billion.

A selling chart of 2022 Independence Day
Items purchased for 2022 Independence Day (According to Capital One Shopping)

Of the 217.5 million Americans who celebrated, 95% shopped in preparation for the holiday. In addition, the cost of a cookout increased up to 17.1% compared to the previous year, with meat prices increasing by over 30% year-over-year and beer prices by 25%.

Items recommended from our Independence Day Selling Guide

Now you know how big an event the 4th of July is, as well as what your potential customers do before and during this event, thanks to this Independence Day Selling Guide. As such, items that are recommended for selling on this holiday are those that are associated with outdoor activities and summer fun.

Some examples of popular items include items like American flags, patriotic decorations, and red, white, and blue clothing are also popular around this time of year.

Independence Day Selling Guide: Flag
USA’s flags can be seen everywhere during the 4th of July

Independence Day Selling Guide: T-Shirt
T-shirts are among the easiest ways of expressing pride.

Other items that may sell well on the 4th of July include festive-decorated pieces such as lawn signs, blankets,… or small items like printed napkins that add to the celebratory atmosphere.

Who would resist a sign like this on their lawn for the 4th of July?

Independence Day Selling Guide: Blanket
Independence Day Selling Guide: Napkin
The festive atmosphere would be shaped by the small details.

Overall, items that are fun, festive, and practical for outdoor activities tend to be the most successful when it comes to selling on the 4th of July.

Independence Day Selling Guide: Pet item
Items for pets are very popular, too.

Your Independence Day Selling Guide, from GearLaunch

The 4th of July is almost here, and with it comes an opportunity for e-commerce businesses to drive sales and increase brand awareness.

Here is the Independence Day Selling Guide to help you make the most of the holiday. By following these tips, your business can make the most out of the 4th of July holiday and boost your sales in the process. Put them in your plan and let your business soar now!

  1. Create a holiday-themed marketing campaign

Take advantage of the patriotic spirit of the holiday by creating a 4th-of-July-themed marketing campaign.

Use red, white, and blue in your advertisements and social media posts, and feature products that are particularly relevant to the holiday, such as decorations, outdoor gear, and party supplies.

Independence Day Selling Guide tips
  1. Offer special deals and discounts

Convince shoppers to buy from you by offering special deals and discounts. Consider offering a percentage off their purchase or a free gift with the purchase.

This is a great way to incentivize customers to buy from you rather than a competitor.

  1. Optimize your website for mobile

Many people will be shopping on their mobile devices during the holiday, so it’s important to optimize your website for mobile.

Make sure your website is easy to navigate, loads quickly, and is optimized for small screens.

Independence Day Selling Guide tips
Comfortable orders on GearLaunch’s mobile version

  1. Use email marketing to promote your deals

Email marketing is a great way to reach customers and promote your deals. Send out a newsletter with your holiday deals and discounts, and include images and descriptions of your products.

You can also send out reminder emails to customers who have abandoned their carts, encouraging them to complete their purchases.

Should you have any question, feel free to visit GearLaunch for all the tips and tricks. Welcome!