GEARLAUNCH Selling Guides

Cold Weather Gear

In much of the US, cooler weather has settled in for the next few months and customers everywhere are searching for the best cold weather gear. Sales are hot this time of year for hoodies, zip hoodies, long sleeve tees, and sweatshirts. Here’s what you need to know for success selling cold weather gear in your store.

Product Highlights

You can always find more in depth information about each product in our product guides, but here are some important highlights about our popular cold weather gear items.

Women’s Wide Neck Sweatshirt

Women love our relaxed fit, wide neck sweatshirt. They are a poly-cotton blend and perfect for cool fall or winter weather. It can be worn off the shoulder or over the shoulder and comes in size small to 2XL.

Unisex Pullover Hoodie

Our pullover hoodies are available in lightweight plush sponge fleece or heavyweight cotton rich fleece. Whether your customers need something warmer or a lighter jacket for a fall day, these hoodies are a popular item during the cold months. They come in sizes small to 5XL.

Unisex Zip Hoodie

Zip hoodies are perfect jackets during the fall and spring and as an extra layer of warmth during the winter. These hoodies are made of heavyweight cotton rich fleece and have a front pouch pocket to keep your customer’s hands nice and toasty! They come in sizes small to 3XL.

Long Sleeve Tees

Long sleeve tees are great for both men and women! These classic, loose fit heavyweight tees are popular all winter long and perfect for layering! They are available for your customers in sizes small to 5XL.

Design Ideas

Shirt designs can be almost anything that appeals to your customers! You can even take your Tshirt designs and use them on long sleeve shirts and pullover hoodies.

PRO TIP: When designing for zip hoodies make sure to take the zipper area into account. When possible, plan for a straight edge along the zip or move the design away from the center to avoid any unintended cut off when the jacket is unzipped.

  • Holiday themes
  • Special occasions
  • Personalization
  • Seasonal
  • Family names
  • Ugly Sweater designs
  • Bold patterns

Marketing Tips

In the ecommerce business, your target market is referred to as your “niche.” It is impossible to sell a product to everyone, so it’s in your favor to target a more specific group to maximize your marketing budget.

We suggest that you select 2-3 broader audiences that interest you and combine them into an even more specific group, or niche. For example, if your target market is Chicago residents, women, and dog lovers, create a shirt that says, “This Chicago Girl Loves her Dog.” While this certainly doesn’t sell to everyone, it sells well to that specific niche market.

You can use personalization to extend its reach further!

  • “This <region/location> Girl Loves her Dog”.
  • “This Gal Watches <type of sport>”
  • “I love <type of animal> hunting!”

Calls to Action

Feeling inspired? You’ll need awesome calls to action to capture your audience’s attention! Whether you are sending emails or finding customers on social media or in an ad, you’ll need to make sure you understand your customers and tailor your messaging for them.

Here are a few to get you started:

Get cozy in your favorite {theme} hoodie this winter! Shop designs.

Go out in style when you wear {theme} long sleeve shirt. Buy now!

Snuggle up in our new Zip Hoodies designs!

Launch Your Campaign!