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September 16, 2022

A Guide To Selling Halloween Products

Halloween is a great time for businesses, both big and small. For retailers, it’s the second biggest commercial holiday after Christmas. For eCommerce businesses, it’s a chance to make some serious sales. The 2022 Halloween Selling Guide has all the information you need to know about this spooky holiday.

If you want to make the most of Halloween, you need to start selling your Halloween products early. The earlier you start, the more likely you are to capture the attention of customers and generate excitement for your products.

Overview of Halloween

Halloween is an annual holiday that originated in Ireland. It’s now celebrated all over the world, on the 31st of October. The word “Halloween” comes from “All Hallows’ Eve”, which is the night before “All Hallows’ Day”.

The origins of Halloween can be traced back to the ancient Celtic festival of Samhain. This was a time when the Celts would light bonfires and wear costumes to ward off evil spirits. The tradition of trick-or-treating also has its roots in Celtic culture.

Halloween selling guide

Many Halloween traditions are popular all over the world. These include trick-or-treating, carving pumpkins into jack-o-lanterns and lighting bonfires. Lighting bonfires is another ancient tradition that was originally done to ward off evil spirits. Now, it’s more common to see people lighting bonfires on Halloween night for fun.

Halloween is celebrated all over the world, but the way it’s celebrated can vary from place to place. In some countries, like the United States, Canada, and Ireland, Halloween is mainly a time for children to dress up in costumes and go trick-or-treating. In others, like Mexico and France, it’s more common to see adults celebrating with parties and costumes.

Why You Should Invest in Halloween

Investing in Halloween can be a great way to boost your sales and take advantage of the holiday spirit. Many people enjoy buying Halloween-themed products, so it’s a great time to stock up on seasonal items.

Halloween is also a good time to experiment with your product ange. This is the perfect time of year to launch new products, especially if they’re related to Halloween. People are generally more open to trying new things around Halloween, so it’s a good time to test the market for new products.

Halloween makup

Halloween is a wonderful opportunity to increase brand recognition. With so many people buying Halloween products, it’s a great opportunity to get your brand in front of new customers. If you can make a positive impression on customers during Halloween, you’re more likely to win their business in the future.

Halloween Print-on-Demand Product Ideas

There are endless possibilities when it comes to selling Halloween-themed products. But if you’re stuck for ideas, here are some of the most popular print-on-demand products for Halloween:


A classic t-shirt is a wardrobe staple. T-shirts are one of the most popular items to sell around Halloween. You can capitalize on the popularity of Halloween t-shirts by creating your own freaky, witty, or adorable designs as a seller. Popular designs include pumpkin carving, funny Halloween sayings, and spooky characters.

2022 Halloween Selling Guide

T-shirt Details:

-loose-fitting classic style t-shirt

-100% Cotton Preshrunk Jersey Knit (heathers are a cotton/poly blend)

-Seamless double-needle 7/8″ collar

-Taped neck and shoulders

-Double-needle bottom hem

-Quarter-turned to eliminate center crease

Marketing Inspiration

Marketing your t-shirts for Halloween is a great way to get your products in front of potential customers. You can use online platforms like social media and e-commerce sites to reach a wide audience. You can also use more traditional marketing methods, like print ads and flyers.

If you’re selling t-shirts, make sure to use high-quality images that show off your designs. You can also use models in your photos to show how your shirts look on real people. Make sure your model is wearing Halloween-themed makeup or a costume to capture the spirit of the holiday.


Mugs are another great product to sell around Halloween. They make great gifts and can be used year-round. You can capitalize on the popularity of Halloween mugs by creating your own spooky, funny, or cute designs. Popular designs include jack-o-lanterns, witches, and ghosts.

Halloween Selling Guide

Mug Details:

-11 oz. ceramic mug

-Dishwasher and microwave safe

-Printed on both sides

-Printed in the USA

-Available in multiple colors

Marketing Inspiration

When marketing your mugs for Halloween, consider using spooky, humorous, or cute sayings. For example, you could use a play on words like “I’m a witch and I’m here to brew” or “This mug is Boo-tiful.” You could also use popular Halloween phrases like “Trick or treat!” or “Happy Halloween!” Get creative and have fun with your mug designs!

If you’re selling other Halloween products, consider bundling your mugs with other items like T-shirts, stickers, ornaments, and more. This offer could be something like “Buy 3 mugs and get a free T-shirt!” or “Buy a mug and get 50% off your purchase of stickers.” This is a great way to increase your sales and move inventory.

Halloween Stickers

Stickers are a great way to show off your Halloween spirit. They make great gifts and can be used to decorate laptops, water bottles, notebooks, and more. You can capitalize on the popularity of Halloween stickers by creating your designs or partnering with a sticker company.

Halloween Sticker

If you want to create your stickers, consider using a die-cut machine or template. You can also find pre-made sticker templates online.

Stickers details:

-Sticker is 3″ x 3″

-Printed on white vinyl

-Durable and weatherproof

-Can be removed without residue

-Sticker sheet includes 6 stickers

-Made in the USA

Marketing inspiration

To market your Halloween stickers, consider using the following strategies:

-Create social media posts showing off the stickers in use. Be sure to tag the company or designer in the posts.

-Include stickers in Halloween care packages or gift baskets.

-Sell stickers on Halloween-themed events or at craft fairs.

-Offer discounts when customers purchase multiple stickers.

-Make a sticker bundle with other firms. Collaborate with a chocolatier and offer every purchase with a free sticker.

Phone Cases

Halloween-themed phone cases are a great way to show off your personality and style. The best part about these cases is that they fit any phone model- so you aren’t limited to only a specific type of customer.

Halloween-themed phone case

Phone case details:

-Available for iPhone and Android

-A variety of colors and designs

-Hard or soft case

-Slim or wallet case

-Printed with Halloween-themed designs

Marketing Inspiration

If you’re selling your phone cases, use interesting and eye-catching designs to get attention. For example, you could use close-up photos of the cases with the designs visible. You could also use lifestyle photos of people using the cases- such as someone taking a selfie with a spooky filter or holding up their phone at a Halloween party.

In terms of caption inspiration, try using puns or jokes related to Halloween-you could use a play on words like “scare your friends with how good you look in this case.” Use emojis in your caption to make it even more fun!

Costume Accessories

From wigs to hats to masks, there are endless possibilities when it comes to costume accessories. And, since people are always looking for the perfect accessory to complete their costume, there’s a huge demand for these products around Halloween. While you can find costume accessories at most Halloween stores, you can also create your unique designs to stand out from the competition.

2022 Halloween Selling Guide

Costume accessory details:

-Variety of colors and styles

-Made from a variety of materials including felt, cloth, plastic, and latex

-Different designs to suit any costume

-Mass-produced or made to order

-Can be personalized with names or initials

-Suitable for adults or children

Marketing Inspiration

To market your costume accessories, get creative and come up with a theme that ties all of your products together. For example, you could create a “spooky” theme with black and orange colors, or a “royal” theme with gold and silver accents. You could also use props and backdrops to create a Halloween-themed environment in your store or booth. And, of course, don’t forget to advertise in Halloween-themed publications and online directories.

2022 Halloween Selling Guide Example CTAs

“Get your Halloween costume today!”

“Shop early for the best selection!”

“Buy now and avoid the rush!”

“Halloween is just around the corner – don’t wait!”

“Scare up some fun with our Halloween costumes!”