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January 7, 2023

There are many ways to become a successful entrepreneur, and starting an online store is one of the most exciting. With its low overheads and global reach, e-commerce is a great way to start a business. However, before setting up an online store there are some important things to consider to ensure a successful business.

10 things you need to know before starting an online store

This guide will provide you with 10 essential things you’ll need to know before setting up your eCommerce site. From choosing the right platform to understanding business tax liabilities, this guide will equip you with all the knowledge needed for launching and running an online store.

  • Select a Platform

A crucial step for launching a prosperous online store is choosing the appropriate eCommerce platform.

A good platform should offer features like shopping cart software, payment processing, product cataloging, and a secure checkout process.

There are many different platforms to choose from such as Shopify, BigCommerce, and WooCommerce so it’s important to do your research and select the one that best meets the needs of your business. This will help ensure you have a good foundation on which to build your store.

  • Essential Online Store Features

Your online store should be designed to provide a great shopping experience for customers. This means ensuring it has all the essential features such as product search, filters, and categories.

Essential online store features

Make sure the checkout process is easy to use and secure so customers can purchase with confidence.

Consider adding features such as product reviews, wish lists, and promotional codes to further enhance the customer experience. Moreover, a great customer service system should also be implemented to ensure customers have an easy way to get in touch with you.

  • Payment Processing

Accepting payments securely is essential for any online store. Make sure to select a payment processor that meets the needs of your business.

Popular choices include PayPal, Stripe, and Square. Ensure you are aware of any additional fees that come with processing payments and make sure you’re compliant with local laws and regulations for handling payments. With secure payment processing in place, customers can shop with peace of mind.

  • Product Photography and Description

Product photography is key to attracting customers to your store. Investing in good-quality product images will help set your products apart from the competition.

Product images

Professional descriptions should also be written for each product to accurately capture its unique features and benefits. This will help customers understand the value of your product and encourage them to make a purchase.

Moreover, consider adding videos of the product in use to help customers visualize how the product can be used.

  • Building an Audience

Creating an online presence for your store is essential for reaching potential customers.

Develop a marketing strategy that includes social media channels, email campaigns, and content marketing initiatives such as blogs and podcasts. This will help you build an audience and drive sales to your online store.

Consider investing in paid advertising campaigns such as Google Ads, Facebook Ads, and Instagram Ads to reach more people for less cost. The proper marketing strategy will expand your customer base and consequentially bolster sales.

  • Shipping and Logistics

Decide how products will be shipped to customers and the associated costs. Determine who will be responsible for packing and shipping orders, what delivery services should be used, and international shipping policies.

Consider offering free or discounted shipping to customers as a way of incentivizing their purchase.

10 things you need to know before starting an online store

You’ll also need to decide how returns and exchanges will be handled so make sure to have a plan in place for dealing with these scenarios.

While shipping can be a complex process, having the right logistics in place will ensure your customers receive their orders quickly and efficiently.

  • Business Tax Obligations

Before launching your online store, make sure you understand the tax obligations of running an online business. You’ll need to register for a unique tax identifier number and comply with state and federal laws when it comes to collecting taxes from customers.

Depending on where you operate, there may be other legal requirements such as age restrictions and forms of payment accepted. Consider speaking to a qualified professional to understand your specific obligations and make sure you’re compliant with all laws.

  • Security Solutions

Online stores are prone to cyber-attacks, so it is important to ensure your store is properly secured.

Invest in an SSL certificate to encrypt data transferred between customers and your store. Ensure the technologies you use to manage payments, products, and customer data are properly secured and up-to-date with the latest security protocols.

Secure Payment Processing

Also, make sure any third-party plugins or services used in your site are secure to avoid putting customers’ information at risk. With a secure online store, customers can shop confidently knowing their personal and financial data is safe.

  • Customer Support

Finally, it’s important to consider how customers can get in touch with you if they have any questions or concerns.

Invest in a customer support system such as live chat, email support, or a contact form so that customers can easily reach out and get the help they need.

Furthermore, providing helpful product and shipping information on your site will help reduce the amount of customer support requests. With a customer-centric approach to running an online store, your customers can trust that their needs are being taken seriously.

  • Monitor your performance

To ensure the success of your online store, it’s important to monitor its performance. Measure key metrics such as website traffic, sales, customer engagement, and customer satisfaction.

10 things you need to know before starting an online store

This will help you identify any areas of improvement and make adjustments according to customers’ needs.

Additionally, keep track of the amount of time and money spent on marketing efforts to determine their effectiveness. By continuously monitoring your store’s performance, you can make informed decisions about its future success.


These are just some of the many things to consider before starting an online store. With proper planning and execution, you can create a successful and profitable eCommerce store.

From marketing strategies to security solutions, make sure to cover all the necessary information before launching your online store. With the right preparation, you can start an online business that is sure to thrive and bolster sales.

For further information on how to start an online store and make it a success, consult an experienced eCommerce professional at GearLaunch to get the help you need. With our expertise and knowledge, your online store’s launch will be smoother and more successful than ever before.

Good luck with your online store!