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Christmas Gift Guide: Top 5 Profitable Niches that Make Perfect Gifts

Selling Guide
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Christmas is one of the most profitable holidays around. While our holiday guides usually include products themed around the holiday, this Christmas gift guide is different. We’re going to concentrate on popular niches you should focus on to have a profitable Christmas season.

Top 5 Most Profitable Niches

Here are the top five niches that people love and are the most profitable. These niches’ popularity makes them easy Christmas gifts for customers and easy sales for you. People always struggle with finding the perfect gift around Christmas, especially if they don’t know a person well.

A lot of times, customers will think, “Oh this person loves their pets, let’s get them this cute mug with a cat on it.”

1. Fitness

Fitness is always a popular niche but has grown even more so after the pandemic. You should capitalize on this. Between Christmas and then New Year’s, fitness products are going to be popular for the next couple of months.

You can split fitness into subcategories that fit your products better. Some popular categories are healthy eating, mind and body, weight lifting, and outdoor fitness.

Product Ideas

Leggings

Leggings are great for working out and lounging around the house. Our leggings are comfortable and have a no-flip elastic band. They’re great for lifting weights or bending over backwards during yoga. You can create a design that focuses on fitness or put your most popular design on them.

Legging Details

  • No side seams
  • Tear-away label
  • Form-fitting silhouette
  • Made of a cotton/spandex jersey knit
  • Designs printed on the left thigh area
  • Comes in black
Sweatpants

Another fitness essential is sweatpants. It literally has sweat in its name! Comfortable and durable, our sweatpants are perfect for jogging, hiking, or lifting weights. We have both classic and premium versions of our sweatpants!

Pair of black sweatpants with a design of a fist with "Hustle for that muscle" around it on the thigh

Classic Sweatpants Details

  • Made of preshrunk fleece
  • Made of air jet yarn
  • Features double-needle bottom hems
  • Elastic waistband and cuffs
  • Tear-away label
  • Fabric made of a polyester-cotton blend
  • Designs printed on the left thigh area
  • Comes in Black

Premium Sweatpants Details

  • Made of polyester fleece
  • Moisture-wicking
  • Features side pockets and back right pocket
  • Designs printed on the left thigh area
  • Elastic waistband with contrast color drawstring
  • Elasticized cuffs
  • Comes in Black
Tank Tops

Tank tops are great for working up a sweat. They’ll keep you cool as you hike, play sports, or do any other type of exercise. Our ring-spun tank top is unisex meaning it’ll fit anyone and everyone! It’s also ethically sourced and eco-friendly!

Ring-Spun Tank Top Details

  • Made of soft ring-spun jersey
  • Solid colors are 100% Airlume combed and Ring-Spun cotton
  • Heather colors are 52% cotton, 48% polyester
  • Athletic Heather 90% cotton, 10% polyester

2. Pets

Around 85 million families in the US own a pet according to a survey done in 2020. That’s a lot of potential customers. For some people who don’t know other people too well, giving a pet-themed gift is an easy move.  

Another reason this niche is profitable is that it spans across generations.

graph showing pet ownership by generation

Of course, pets, in general, is a large niche, so you can narrow it down to specific animals. Dogs, cats, birds, and fish are popular, but you can also focus on small animals like guinea pigs or reptiles.

Product Ideas

Pet Beds

You can’t go wrong with a pet bed. You have two options, an indoor and outdoor version, both are soft and full of fluff. Best of all, both are machine washable

Create fun and inviting designs that will capture your customers’ attention. You can go with a pet theme or even a seasonal one!

Pet Bed Details

  • The surface of the outdoor version is made of water-resistant polyester
  • The surface of the indoor version is made of soft fleece
  • The cover features a zipper to make it easy to take off
  • The bottom of the outdoor cover is black
  • The bottom of the indoor cover is brown
  • Insert included
Mugs

Mugs are a great practical gift that suits anyone! Create a design around pets and you have an appealing product for Christmas shoppers.

The Ins and Outs of Buyer Motivation You Need to Know

Mug Details

  • Comes in 11 and 15 ounces
  • Microwave and dishwasher safe
  • Passed all US FDA tests
  • Printed in sublimation
Blankets

A blanket is another great but practical gift, and what goes better with pets than warm, fuzzy blankets? We have three different styles of blanket: Fleece, Mink, and Sherpa. Create a warm and fuzzy design to match the blanket and you have a best-selling gift idea!

Blanket Details

  • Fleece blanket is made of heavyweight polyester fleece
  • Fleece blankets come in 3 sizes: 30X40, 50X60, and 60X80 inches
  • Mink blanket is made of polyester microfiber
  • Mink blankets come in sizes: 30X40, 50X60, and 60X80 inches
  • Sherpa blanket is made of polyester microfiber with faux fleece
  • Sherpa blankets come in 2 sizes: 50X60 and 60X80 inches
  • Designs are printed on the top
  • Machine washable

3. Hobbies

Hobbies are part of most people’s lives. Though hobbies themselves are too broad of a niche. You can break it down into specific ones like gaming, reading, gardening, or traveling. If there is a particular hobby that you’re passionate about, you should focus on that.

Product Ideas

Hoodies

Hoodies are great to snuggle into while reading or gaming and are an easy way to stay warm while traveling. Create fun designs around a specific hobby and you have an easy gift for people who don’t know what to get their loved ones. An example could be a grandparent getting their grandchild a gaming hoodie.

Hoodie Details

  • Unisex sizing
  • Made of heavyweight fleece
  • Features a double-lined hood
  • Durable metal zipper
  • Pockets
  • Drawcords dyed to match
  • 1×1 rib cuffs with Spandex
Accessory Pouch

You might think an accessory pouch is only good for holding makeup and hygiene products, which it is great at, but it can also hold different things too. It can hold bookmarks, tools for a crafting hobby, wires for different electronics, and so much more!

If you have an interesting design and market it properly, you’ll have a Christmas bestseller on your hands.

Accessory Pouch Details

  • Comes in sizes small and large
  • Size small is 8.5X6 inches
  • Size large is 12.5X8.5 inches
  • Made of spun polyester with nonwoven laminate inside
  • Spot clean/ dry clean only
  • Design is printed on both sides
Stickers

Stickers are so much fun! They make customizing so easy, all you have to do is put a sticker on something, and it instantly makes it more unique. Create fun and silly designs that go with whatever hobby you choose to design for. You have a variety of sizes to pick from to suit your customers’ needs best.

A bunch of space themed stickers next to a laptop

Sticker Details

  • Comes vertically orientated, horizontally oriented, and as bumper stickers
  • Made of white vinyl
  • Has a satin finish
  • Kiss-cut
  • Water-resistant
  • UV resistant
  • Leaves no residue
  • Bubble free
  • Microwave safe
  • Greenguard certified
  • Has a thickness of 4 millimeters
  • Ink is water-based, semi-gloss, and latex

4. Eco-Friendly

Being environmentally conscious is more common than ever, meaning you should be aware of how your products affect the environment too. Doing so, will increase the number of customers, and make for some easy marketing.

graphic showing environmental conscious consumer facts

Product Ideas

Travel Tumblers

A big way to cut down your carbon footprint is to minimize your one-time use of plastic. A travel tumbler is an easy way to eliminate plastic water bottles from your everyday life. You can put any kind of design you want on this tumbler, it doesn’t have to be environmentally themed. Instead, the product itself is the sustainability factor.

Travel Tumbler Details

  • Comes in 15 and 30 ounces
  • 15 ounces has a spill-proof screw-on lid
  • 30 ounces is double insulated
  • 30 ounces has a snap-on acrylic lid
  • Features stainless steel body
  • Fits in standard cup holders
  • Both have white enamel finishes
Unisex V-Neck Shirt

Our unisex V-neck shirt is special because it’s 100% ethically sourced and eco-friendly! You should make sure to highlight this fact on your product page and whenever you market this shirt. If you want to, you can create an eco-friendly or nature-themed design to emphasize this fact.

Man wearing a black v-neck shirt that says "You must step inside the nature"

Unisex V-Neck Shirt Details

  • Made of soft Ring-Spun jersey
  • Size range from XS to 3XL
  • Solid colors are made of 100% Heirloom combed and Ring-Spun cotton
  • Heather colors are 52% cotton, 48% polyester
  • Athletic Heather is 90% cotton, 10% polyester
Cloth Napkins

Cloth napkins are an eco-friendly alternative to paper napkins. Plus, you can put all kinds of designs on them, making them perfect for people obsessed with decorating their house! You can also do holiday-themed designs so people will buy them for special family dinners.

Cloth Napkin Details

  • Machine washable
  • Comes in polyester twill and cotton twill
  • 2 sizes: 10X10 and 22X22 inches
  • Features finished hems
  • Design printed on one side

5. Family

Family-oriented products are always a good seller, especially if you can incorporate customization like the family’s name. Whether it’s photos, special sayings, or a family tree, people love to celebrate family. Plus, Christmas and family are the perfect pairing!

Product Ideas

Puzzles

Puzzles are a fun activity to do alone or with a group! It’s an activity with no age limit. Parents, children, grandparents, it doesn’t matter. Create fun, festive designs to encourage families to play together.

Puzzle Details

  • Comes in 250 and 500 pieces
  • Available in vertical and horizontal orientations
  • Has sturdy chipboard back
  • High gloss front
  • Made in the USA
  • Comes in a gift box with a clear top
  • Each puzzle includes a guide for assembling the puzzle
Foam Photo Tiles

Foam photo tiles are perfect for families. They’re lightweight, durable, and easy to set up. Whether you create customizable designs like a family tree or motivational sayings that involve family, you can’t go wrong with this product.

4 foam photo tiles with positive images

Foam Photo Tile Details

  • Has adhesive magnet hardware
  • Made of fine celled matte foam
  • Features beveled edges
  • Not suitable for hanging on coarse-textured walls

How to Market for Christmas

You need to start early for Christmas. Between the global pandemic and delivery systems being overwhelmed and delayed getting packages to customers is taking longer than expected. The sooner you start marketing the better.

You need to use all the tools you have, meaning use all social media platforms and email campaigns. You need to have high-quality images of your products, attention-grabbing captions, and stay on top of posts and emails.

Make sure to use phrases like Christmas gifts, Christmas gift ideas, perfect gifts for (niche) lovers, and similar phrases. These will grab people’s attention while scrolling through social media or emails. You can add a little bit of pressure by reminding your customers that there are only so many days left until Christmas or until the product can arrive on time for Christmas.

CTA Examples

Only # days left for your gifts to arrive on time!

Have you checked your gift list twice?

Need a gift for the (niche) lover in your life? Check out our special collection!

Merry Christmas to Everyone!

Designing and focusing on these niches are good for everyone this holiday season. You’ll make a lot of sales while your customers don’t have to deal with the stress of finding the perfect Christmas gift. It’s a win-win for everyone!