Back to School season is just around the corner, and for e-commerce sellers, it’s an excellent opportunity to boost your sales while connecting with students, parents, and teachers. In this comprehensive Back to School Selling Guide, GearLaunch explores the key aspects of the Back to School season, what people typically shop for during this time, and shares valuable tips to help you reach your target audience effectively and maximize your sales.
So, let’s dive in with us!
Back to School season typically starts in late July and extends through early September.
This period marks the transition from summer vacation to the beginning of a new academic year. It is a time when students and their families actively prepare for the school year ahead by shopping for various supplies, apparel, and technology.
Spending on Back to School from 2008 to 2022 (Source: NRF)
Popular shopping time for Back to School items (source: Deloitte)
To effectively cater to your target audience during Back to School season, it’s important to understand their preferences and buying behaviors.
Here’s a breakdown of the primary customer segments and what they are likely to buy:
Students, both in elementary and secondary school as well as college or university, are the primary recipients of Back to School shopping.
They seek trendy clothing, accessories, school supplies, and dorm essentials. Consider offering products that align with the latest fashion trends and technology advancements to capture their attention.
Parents play a crucial role in Back to School shopping. They are often responsible for purchasing school supplies, uniforms, backpacks, and electronics on behalf of their children.
Parents value convenience, durability, and affordability. Provide clear product descriptions, emphasize durability, and offer cost-effective solutions to attract this segment.
Teachers are an important target audience during the Back to School season. They often shop for classroom decorations, teaching aids, planners, and educational resources.
Consider offering products specifically tailored for teachers, such as personalized planners or discounted bulk purchases for classroom supplies.
To make the most of this season, it’s crucial to understand what people typically shop for during Back to School.
Our Back to School Selling Guide has some recommendations of popular POD items that students, parents, and teachers often seek, and you should definitely sell them!
Start your marketing campaigns well in advance to capture early shoppers. Consider offering special discounts or exclusive deals for those who shop early.
Ensure your website is mobile-friendly and optimized for search engines.
Use relevant keywords, including “Back to School,” throughout your website and product descriptions to enhance visibility.
Offer attractive discounts, bundle deals, and exclusive Back to School promotions to entice shoppers. Consider offering free shipping or a buy-one-get-one offer.
Engage with your audience on social media platforms such as Instagram, Facebook, and Twitter.
Run targeted ads, share Back to School tips, and encourage user-generated content to create a buzz.
Partner with influencers or bloggers in the education or parenting niche to promote your products. Their recommendations can significantly boost your reach and credibility.
As the Back to School season approaches, e-commerce sellers have a golden opportunity to capitalize on the surge in demand for Back to School products.
By implementing the strategies outlined in this Back to School Selling Guide, you can totally position your business for success and boost your sales during this bustling season!