January 26, 2023

Valentine’s Day is a time of year when many sellers capitalize on the love in the air, and you can too! With careful preparation and smart marketing, you can make this Valentine’s Day a profitable one.

With this Valentine’s Day Selling Guide, you can learn how to develop an effective strategy for selling Valentine’s Day products and increasing your sales. For a successful Valentine’s Day selling season, you will want to get an early start and plan.

Tips To Prepare For Valentine’s Day Selling

It is important to plan when gearing up for Valentine’s Day. Here are some tips on how to get yourself ready:

  • Create a marketing plan and set sales goals.
  • Create product bundles or special offers.
  • Stock up on inventory and make sure your online presence is ready to go.
  • Start promoting early by sending out promotional emails, posting on social media, and advertising on other channels such as radio or TV.
Valentine's Day Selling Guide
  • Consider offering discounts to encourage customers to buy more.
  • Prepare customer service staff with the necessary training and resources they need to handle any customer inquiries quickly and effectively.
  • Create a system for tracking your sales, so you can measure results to help inform your marketing strategy going forward.

Strategies To Increase Sales

You want to make sure you are taking advantage of all the opportunities available to you to drive sales. Here are some strategies to help increase your sales:

  • Have a sale or promotion in advance of Valentine’s Day, such as offering free shipping on orders over a certain amount or discounts for early shoppers.
  • Utilize email marketing to send Valentine’s Day-themed messages and promotions.
Valentine's Day Selling Guide
  • Leverage social media platforms, such as Instagram and Facebook, to reach a wider audience with ads or boosted posts about your products.
  • Reach out to influencers in your niche and ask them if they are willing to promote your product on their channels in exchange for a commission.
  • Offer discounts and giveaways to customers who place orders close to the holiday or on it.
  • Take advantage of word-of-mouth marketing by asking your existing customers to spread the word about your products to their friends and family.

Valentine’s Day Print-On-Demand Product and Marketing Ideas

Print-on-demand is a great option for sellers who want to offer unique, custom products without the hassle of dealing with inventory or fulfillment. Here are some Valentine’s Day products and marketing ideas:

Carded Jewelry

During this valentine’s season gift your customers with unique and custom jewelry. You can create a set of carded jewelry pieces with personalized messages to show that special someone you care. Moreover, you can create a bundle of earrings, necklaces, and bracelets to give your customer more value.

GearLaunch Carded Jewelry

Carded Jewelry details

  • Available in three styles; Earrings, necklaces, and bracelets
  • Nickel and lead-free
  • All jewelry is shipped in a gift box
  • Available in silver colors
  • Has silver plate over zinc

Marketing Idea

Create a personalized message or sentiment to go with each piece to make it more special for the customer. You can also collaborate with influencers, who can tell their followers about your products and generate increased sales. With influencers, you can also offer discounts and giveaways for their followers to encourage them to make a purchase.

Indoor/ Outdoor Pillow

As Valentine’s Day is not just about gifting your beloved, you can also create pillow designs that are suitable for indoor and outdoor use. Personalized pillows are perfect for home decor or as a gift to your friends and family members. Pillows can be decorated with a special message or artwork to make them even more special.

Valentine's Day Selling Guide

Pillow Details

  • Made of polyester microfiber
  • Indoor pillows are softer
  • Outdoor pillows have a smooth and durable feel
  • The design will be printed on the front
  • Comes in 2 sizes (in inches): 16X16 and 18X18
  • Spot clean only

Marketing Idea

You can create visuals for marketing campaigns that focus on the convenience and comfort of both indoor and outdoor pillows. Feature images of people snuggling up with the pillows for a cozy night indoors or lounging in the sun outdoors.

Utilize hashtags like “Valentine’sDayPillows” and “GiftingMadeEasy” to increase visibility.

Make sure to include the product details and instructions, along with the hashtag so the customers can find the exact item they’re looking for.


T-shirts are a great Valentine’s Day gift, as they can be personalized to make them even more special. You can create t-shirts with custom designs, logos, and messages for a wider audience. Moreover, you can create a wide variety of designs to target different types of customers.

Valentine's Day Selling Guide

T-shirt Details

  • Features double-needle hems and a neckband
  • Solid colors are made of 100% cotton
  • Charcoal Heather is 50% cotton, 50% polyester
  • Sport Grey is 90% cotton, 10% polyester
  • Ash is 99% cotton, 1% polyester

Marketing Idea

You can create a Valentine’s Day marketing campaign around your t-shirt designs by offering discounts for orders placed during a certain amount of time.

You can also use social media platforms to promote your t-shirts and encourage customers to purchase them for their friends and family.

Additionally, create special packages with multiple t-shirts, such as family packages or bundles for couples.


Stickers are a cost-effective and fun way to promote your products. You can create unique designs for Valentine’s Day and offer them to customers at a discounted price.

Create special packs with different designs and messages to make them even more appealing. Additionally, create custom stickers for each product and offer them to customers as a gift with purchase.

GearLaunch Stickers

Sticker Details

  • You can choose from 3 different designs: vertically orientated-stickers, horizontally-oriented stickers, and bumper stickers.
  • Made of white vinyl and featuring a satin finish
  • Can handle most kinds of weather due to being water-resistant and UV resistant
  • Our stickers are kiss-cut making them easy to remove and leaving no residue
  • Bubble free
  • Microwave safe
  • Greenguard certified
  • Has a thickness of 4 millimeters
  • Ink is water-based, semi-gloss, and latex

Marketing Idea

You can package your stickers with a small Valentine’s Day card or postcard to make it extra special.

You could even include fun emojis or a few love quotes on the cards. Customers who purchase these stickers will appreciate the thoughtfulness and you may even see an increase in sales.

Consider offering a few discounts for purchasing multiple items at once.

How to Use Social Media Effectively

Valentine’s Day is a great opportunity to promote your products on social media. Create special hashtags and use them in your posts to encourage customers to engage with you.

Use stories, polls, and giveaways to make your posts more interactive.

Last but not least, consider running targeted ads for Valentine’s day-themed products or packages on social media platforms such as Facebook, Telegram, and Instagram – this will help maximize the reach of your products and give them an extra boost.

That’s It For Valentines

With careful planning and smart marketing, you can make this Valentine’s Day a profitable one.

Leverage the strategies we discussed to get the most out of your Valentine’s Day product sales. With the right products, discounts, and promotions, you’ll be sure to make your customers happy and grow your business.

Good luck!

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