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THE GREETING CARD MARKET: A MULTIBILLION-DOLLAR OPPORTUNITY

June 10, 2023

Be successful in business with our Greeting Card Selling Guide: Everything you need to know about the greeting card market and how to get started.

Greeting cards have been around for centuries and are still a popular way to express sentiments for all kinds of occasions. From birthdays to holidays, anniversaries to graduations, people love receiving a heartfelt message on a beautiful card. But is the greeting card market worth investing in?

                                                                                Greeting cards can make a great business (Picture: Dribble)

Is the Greeting Card Market Worth Giving a Try?

The answer from GearLaunch is yes. And you should start TODAY.

The greeting card industry is a multibillion-dollar market, with consumers spending an estimated $7 to $8 billion annually on greeting cards in the United States alone. (According to Greeting Card Association).

The global greeting card market was valued at USD 19.25 billion in 2022 and is expected to grow at a rate of 0.9% from 2023 to 2030 due to the increasing popularity of festive celebrations and occasions. (According to Grand View Research)

While some may argue that the rise of digital communication has decreased the demand for physical cards, studies have shown that people still prefer to receive tangible cards that they can hold and display.

Who’s Going to Buy Greeting Cards?

Greeting cards appeal to a wide range of audiences, from young children to seniors. This means that there is a huge potential customer base for greeting card businesses.

If you're looking to sell greeting cards, the two following categories tend to be the most popular: Everyday Cards - Birthday cards, Wedding cards, Anniversary cards; and Seasonal Cards: Christmas cards, Valentine's Day cards, Mother's Day cards, Father's Day cards, Graduation cards. Focusing on these categories can help you cater to a wide audience and increase your chances of success in the greeting card market.

(Picture: theguardian.com)

Also consider some of the most popular occasions for sending greeting cards including birthdays, Valentine’s Day, Christmas, Thanksgiving... In addition, there are also many niche markets for greeting cards, such as pet lovers, sports fans, and people celebrating specific milestones or achievements.

Your Greeting Card Selling Guide from GearLaunch

If you’re interested in starting your own greeting card business, we have the right Greeting Card Selling Guide for you here!

The following are 5 simple steps to get you started:

1. Find your own niche and work for it

Think about what makes your greeting cards unique. What sets them apart from the competition?

Focus on a specific niche market, such as pet lovers or sports fans, and work hard to establish yourself in that market.

Choosing Pet as a niche (Picture: design-milk.com)

2. Develop a unique style

Develop a unique style that sets your greeting cards apart from others. Consider the design, colors, and message of your cards.

Having a unique style makes you stand out from the crowd (Picture: Dribble)

At GearLaunch, you will find many options in different styles and sizes of greeting cards. Choose your favorite and start designing now!

3. Price your greeting cards right

Setting the right price for your handmade greeting cards is crucial to your success as a seller. There is no one-size-fits-all approach to pricing, but some factors will definitely affect your price. For example, your name recognition in the market will influence the price you can charge for your cards. If you're a well-known artist, you may be able to charge more than if you're new to selling art and greeting cards.

Try researching local shops and craft fairs to see what other artists are charging. This information will give you a good idea of what people are willing to spend in your area and help you set a competitive price that reflects the value of your work.

Market research is essential when it comes to pricing your products

Avoid pricing too low, which devalues your work, or too high, which turns off customers. Find a balance that reflects the value of your work and appeals to your audience.

4. Look for a good printing partner

Having a printing partner is crucial for producing high-quality, affordable cards.

GearLaunch has been in the print-on-demand industry for a decade, offering a wide variety of products, including premium quality greeting cards. Our cards are made from high-quality cardstock with an eggshell finish. Many products even contain 10% recycled post-consumer material with outstanding print performance.

(Picture: GearLaunch)

Our production time is typically 3-5 days, followed by shipping which takes an additional 5-10 days within the US. For international shipping, please allow 4-6 weeks for delivery. Our flat cards (5 x 7 inches) start at an affordable price of $9.95 (pack of 20), while folded cards are available for just $8.75 (pack of 12).

By cooperating with GearLaunch, you can be confident that you are working with a reliable and experienced company that is dedicated to your success.

5. Start making an order and bring your dream business to reality

Once you have done with planning, it’s time to start making orders and bringing your dream business to reality.

Choosing GearLaunch as your partner means that you get top-quality printed products as well as excellent customer service that takes the weight off your shoulders. This way, you can focus on your designs and marketing without worrying about customer concerns.

With this Greeting Card Selling Guide, you can confidently bring your dream greeting card business to life and watch it thrive. Start now!

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