St. Patrick’s Day is a fantastic time for businesses to take advantage of the holiday and get exposure, create brand awareness, and attract new customers. Celebrated on March 17th, this annual Irish-inspired holiday allows companies to give their marketing an extra boost with special campaigns and promotions.
This is the ideal opportunity to commemorate culture, cuisine, and cocktails – but you don’t have to own a bar or eatery to make this day special for your patrons. St Patrick’s Day-themed products, services, and promotions can be utilized by any business.
St Patrick’s Day has become an increasingly popular occasion for businesses to embrace the festive spirit and create unique marketing campaigns that reflect their brand. In the past year alone, companies have seen a massive surge in website traffic and sales on St Patrick’s Day.
With more than 100 million people celebrating around the world, businesses have been able to make the most of this day by utilizing effective marketing strategies that draw attention to their brands.
This year’s National Retail Federation (NRF) St. Patrick’s Day Spending Survey discovered that 56% of Americans intend to celebrate the holiday, with an even greater 73% among 18-34-year old’s participating in festivities!
If that age group aligns with your target market, don’t neglect to capitalize on this holiday season. Furthermore, this year consumers are estimated to spend up to an astounding $6.16 billion on St. Patrick’s Day – a remarkable 4.1% rise compared with last year! So what are you waiting for? Let’s get started!
To make sure you get the most out of your St Patrick’s Day marketing plan, here are 6 terrific tips and concepts to consider if you’re going to celebrate this Irish holiday.
Promoting your business at local St Patrick’s Day events is a great way to get your brand seen by people who may not be familiar with it. Many cities host a variety of events for the holiday, from parades to pub crawls, and teaming up with them is an easy way to get your name out there.
You can team up with them by offering your products or services to the event, sponsoring it, or even hosting a booth and handing out freebies. With this, you can get some great exposure and also form relationships with other local businesses.
Social media is an effective way to spread the word about your St Patrick’s Day promotions. You can post photos, create hashtag campaigns and giveaways, or even run competitions to engage with your audience.
Make sure to include relevant hashtags in all of your posts such as “StPatricksDay” and “LuckOfTheIrish” so that they are more visible to your target audience. Moreover, you can also partner with influencers who have large followings and join forces to create St Patrick’s Day content for their audience.
Contests are a great way to get people excited about your brand and increase engagement on social media. Try offering up a prize related to St Patrick’s Day, such as tickets to an event or free merchandise, and ask participants to share their experiences with the hashtag you created for the contest.
This will help you to get more eyes on your brand and also give people an incentive to follow, like, and share your posts. While it will require some work to set up, it can be a great way to make the most of St Patrick’s Day.
Email campaigns are another effective way to get your message out there. Try sending out promotional emails with discounts and other offers related to the holiday, or ask your customers to share their favorite St Patrick’s Day experiences.
Also, using a dynamic email template that changes according to the device it is being viewed from will help ensure your message looks great on all platforms. If you don’t have an email list yet, now is the time to start building one, as this can be a powerful tool in your marketing arsenal.
Offering limited-time deals and discounts can be a great way to draw attention to your business on St Patrick’s Day. Try offering a discount code or free shipping on orders placed during the holiday, or create “lucky” bundles of products.
This can be a great way to clear out excess inventory and attract new customers, as many people are always on the lookout for a good deal. Just make sure you’re advertising your offer prominently so everyone is aware of it.
Finally, don’t forget to get creative with your branding. Try incorporating St Patrick’s Day elements into your logo or website, and even dress up employees in “lucky” green apparel if you have a physical business.
You can also offer Irish-themed products or services as part of the holiday, such as traditional Irish food or a travel package to visit some of the country’s iconic landmarks. Furthermore, if you have a blog or newsletter, consider using the holiday as an opportunity to educate your customers about Irish culture.
By utilizing these tips, you can ensure that your St Patrick’s Day marketing plan will be a success! Make sure to start planning early so that you have plenty of time to create an effective strategy and get the most out of the holiday season. Good luck!
Happy St Patrick’s Day!