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November 24, 2020

While 2020 may feel like the longest year in recent history, January is just around the corner. A new year means new goals, new marketing trends, and new products. If you want to succeed with your e-commerce goals in the new year, it’s important to start planning around January trends so you can hit the ground running.

Be on the lookout for some of these top trends starting in January.

Marketing Trends 2021

Some marketing trends never go away, but in digital marketing, there are always new opportunities and trends to use. We gathered some oldies but goodies, and a few rising trends you’ll want to keep an eye on in 2021.

Social Commerce

If you don’t have a presence on social media, you’re missing out on revenue. Facebook, Instagram, and Pinterest are constantly making updates and changes to make it easier for consumers to shop on those platforms. With even more businesses transitioning online due to COVID-19, there’s no time to waste in pursuing marketing across social media platforms.

Make your accounts shoppable for success.

Livestreaming + Shopping = Shopstreaming

While going “live” is no longer new on social media, using livestreams to sell products is definitely is. This new approach is calling “shopstreaming.” Many popular Instagrammers are using their streams to highlight and sell their favorite products. Consider trying this out on your favorite social media platforms.

January trends

Influencer Marketing

If we’ve learned anything, it’s that influencer marketing is here to stay. Influencers build a base audience that trusts their opinions on a variety of different products. People trust other people over brands.

While building your brand is important to your overall business goals, partnering with an influencer in your niche may be the key to your success in 2021. It gives you more exposure and more opportunities to appeal to your audience.

Nostalgia Marketing

Quite simply, nostalgia marketing highlights the fondness of pop culture memories to sell new exciting products. It’s a strategy that works well for Gen Z and Millennial audiences. With all of the stress of 2020, people are looking for anything that gives them a warm fuzzy feeling, a sense of purpose, and a hopeful outlook for 2021. It’s especially important to consider this tactic with your designs and marketing campaigns heading into a new year.

Seasonal January Trends

January is often a time of renewal and resetting. Goal setting and New Year’s resolutions are always a popular topic of conversation during January, February, and March. Temperatures across most of the globe are cooler and encourage people to stay indoors.

Cold Weather Drinks

Cold temperatures inspire many to stay home and snuggle up with a good book or a favorite show! Your customers may enjoy hot chocolate or wassail, or even a hot toddy during cold winter days. Adding mugs and wine glasses (perfect for hot OR cold drinks) with creative designs is a great way to appeal to customers this coming January.

Cold Weather Gear

Sales are hot this time of year for hoodies, zip hoodies, long-sleeve tees, and sweatshirts. Discover what designs your customers are looking for online, then put your thinking cap on and start designing! They’ll be looking all over for their next favorite addition to their cold weather wardrobe.

Renewing Rooms

One of the lesser known January trends is that people want to brighten up drab and dreary spaces so winter feels a little happier. Inspire customers with bright, happy designs or go for whimsical and zany patterns. Whatever it is, show your customers how a pop of color can change the entire feel of a room.

Product Trends

Out with the old and in with the new! January 2021 is the best time for starting fresh and trying something new. With print-on-demand, there’s no inventory to keep on hand which makes it easy to try your designs on new products. You may be surprised at some of the products your customers find appealing. Try using upsell or cross-selling strategies to entice your customers to try something new. There’s no risk to you and only rewards for everyone when your customers find new products they love all in one place.

Hot, New Products on the Rise

At GearLaunch, we’re always working toward providing you a wide variety of products you can sell to your audience. Here are some of our hot, new products customers are loving.


You can create fun collections by pairing various home décor items together. Show your customers how a piece of wall art will match perfectly with their new comforter in their bedroom. Or create a design for a trendy blanket and a throw pillow for comfort during the winter months. Collections can include any items customers might be interested in purchasing together. Create marketing images showcasing your collections and show your customers how well they go together for maximum effect.


One of the best times of the year for journals is January. New Year’s resolutions and self-improvement are on everyone’s mind. What better way to help them get started than by creating a journal design they absolutely love? They’ll love restarting their journaling efforts in a brand new, designed especially for them, journal. For the best success, start your marketing efforts well in advance to capitalize on this feeling of starting over.

Design Trends

Designing for 2021 can be fun and playful or more stylish depending on what your audience loves. We’ve collected some ideas to get you started.

  • Fresh starts
  • Happy thoughts
  • 2021 graduates
  • New Year, new you
  • Resolutions and goals
  • I survived 2020
  • Looking forward
  • Personal growth
  • Motivational moments
  • Winter activities such as hiking, skiing, and ice fishing

There are plenty of opportunities in the new year to take your business to the next level!

Looking for some fun holidays to incorporate? Check out our list below. Whether you simply use them in your marketing messaging or create a fun design for a special day, holidays are an easy way to appeal to your customers.

January trends