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October 15, 2023

November is on the horizon, and for Print-On-Demand (POD) entrepreneurs, it's a month brimming with potential. Don’t worry, we have your back with this November Trends Report!

Let's delve into the key trends and marketing strategies for Veterans Day, Thanksgiving, and the shopping extravaganza that is Black Friday.

Veterans Day: Honoring Those Who Served

November 11th marks Veterans Day, a day dedicated to honoring the brave men and women who have served in the U.S. military.

Originally known as Armistice Day, it commemorated the end of World War I, but President Dwight D. Eisenhower renamed it Veterans Day in 1954 to recognize all veterans.

What to Sell?

Marketing Tips

  • Sales Galore: Everyone loves a great deal. Provide a variety of discounts and products, and consider adding free shipping and gifts.
  • Giving Back: Donating a portion of your revenues to veteran funds or volunteer organizations.
  • Share Stories: Share inspiring stories about veterans, especially if they are your employees or customers. These narratives can be potent on social media and other marketing channels.

Thanksgiving: A Feast of Opportunities

Thanksgiving observed on the fourth Thursday of November, is a time for loved ones to come together and give thanks. It's also an excellent opportunity for POD entrepreneurs.

What to Sell?

Marketing Tips

  • Limited-Time Discounts: Create a sense of urgency with limited-time discounts on Thanksgiving-themed products.
  • Giveaways and Contests: Engage your audience with Thanksgiving-themed giveaways or contests.
  • Creative Designs: Develop designs featuring Thanksgiving symbols such as pumpkins, turkeys, and pilgrims.
  • Autumn Colors: Embrace the season with designs that use warm autumnal hues.

Black Friday: The Shopping Frenzy

Black Friday, which immediately follows Thanksgiving, is synonymous with incredible shopping deals. It's a day when people eagerly seek out bargains, both online and in physical stores.

What to Sell?

  • Everything: Black Friday is all about sales, so virtually anything can become a hot item.
  • Apparel: Trendy clothing items.
  • Drinkware: Customized tumblers or travel mugs.
  • Home Decor: Items for various rooms, including the dining room, bedroom, and bathroom.

Marketing Tips

  • Engaging Sales Ideas: Develop eye-catching sales promotions and ensure their visibility everywhere.
  • Early Shopping: Acknowledge that many shoppers start early, even on Thanksgiving itself.
  • Online Presence: Ensure your online store is equipped to handle the increased traffic.
  • Social Media Blitz: Amp up your social media marketing efforts to reach a broader audience.
  • Exclusive Deals: Offer special Black Friday deals that can't be found elsewhere.

As November approaches, prepare to harness these trends and seize the opportunities they present. Whether you're honoring veterans, celebrating Thanksgiving, or diving into the Black Friday frenzy, meticulous planning and creative marketing can make this month a resounding success for your POD business. Start selling with us now!