Diversifying revenue streams by offering new and exciting products to your current customers is one way to expand your business and selling wall art is an excellent way to diversify! More customers are purchasing art online every year. Discover what you need to know for ultimate success when it comes to selling wall art in your store.
You have a variety of options available in your GearLaunch store when it comes to wall art.
The mediums available are:
Customers often have specific preferences when it comes to the type of art they want to hang in their homes and offering your designs on multiple mediums is an easy way to appeal to a wider audience.
Depending on your audience, you may want to highlight different mediums. Moms of teens and kids may be more likely to buy a poster or tapestry, while someone looking to decorate an office or living room may be more interested in framed art. Research your audience to know which medium and design will be most appealing.
Popular art ideas:
Consider designing art to compliment other home decor items in your store and create a collection. Show your customers how all the pieces go together and help them create a space they’ll love.
Other target audiences to consider:
Don’t forget to optimize your product descriptions. The descriptions of your art or photography products are critical for success. Customers want information about the artwork and the artist. The more information you provide, the more likely you are to make a sale.
Here are some things to consider including in your descriptions:
Dimensions – Tell your customers exactly what to expect when their art arrives. Use both centimeters and inches if you are appealing to an international audience. Consider offering multiple sizes to give your audience more options. Oftentimes, a lack of variety will drive customers away.
Price – If you are selling art in multiple sizes and on various mediums, be sure to create clear pricing for all variations.
Medium available – Are you only offering art on canvas, or are you providing other mediums as well? Let your customers know all of their options.
Delivery – Let them know what to expect for shipping. Use an average to meet expectations and always set the average for longer than it usually takes. If customers typically receive their order in 7 business days, tell them the average shipping is 10 to 14 business days. They will be delighted when it arrives early, and if something goes wrong, you’ve given a little extra time to make any corrections.
Feeling inspired? You’ll need awesome calls to action to capture your audience’s attention! Whether you are sending emails or finding customers on social media or in an ad, you’ll need to make sure you understand your customers and tailor your messaging for them.
Here are a few to get you started:
Shop now! Tons of art at your fingertips.
Discover the perfect art for your {room}! Browse here.
Tons of fun {design} art! Start shopping!
Personalize your space with new {location} options!
For more information, check out our comprehensive guide to selling wall art online.
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