GEARLAUNCH Selling Guides

Mother’s Day

Editor’s Note: This guide has been previously published, this new version has updated statistics and other edits.

Below are the cutoff dates for Mother’s Day 2022 for domestic orders. No guarantees for international orders.Orders placed on the dates listed until 23:59 PST still fall under the guarantee:

  • Standard shipping, domestic: Wednesday, 04-27-22
  • Expedited shipping, domestic: Sunday, 05-01-22

Please note: General advice should still be to order as early as possible. Pandemic-related issues for carriers and with the supply chain are still ongoing.

In the U.S., Mother’s Day always falls on the second Sunday in May. Check out this selling guide for Mother’s Day print-on-demand ideas and maybe it can inspire you to make your own.

According to the National Retail Federation (NRF), in 2021, 83% of people celebrated Mother’s Day. The average spending per person was $220.48, which equals a total spending of $28.09 billion.

Mother’s Day isn’t just for mothers anymore. People are buying gifts for wives, daughters, grandmothers, friends, godmothers, and other female family members. There are so many audiences for you to target.

If you want to learn more about Mother’s Day, check out Mother’s Day history and fun fact blog post!

Mother’s Day Print-on-Demand Ideas

New Moms

New and expecting moms have so much to celebrate with the new addition of their family. Create designs to help them commemorate becoming a mom. Doing a matching t-shirt and onesie is a great way to cross-sell. Our t-shirts come in a variety of styles and sizes. Our onesies are made of 100% cotton with solid colors and have 3 reinforced snap buttons.

T-Shirt Details:

  • Made of preshrunk jersey knit
  • Size range small to 2XL
  • Solid colors are made of 100% cotton
  • Heathered colors are a cotton and polyester mix

Onesie Details:

  • Features lap shoulders
  • 3 reinforced snap closures
  • Solid Colors are 100% cotton
  • Heather is 88% cotton, 12% polyester
  • CPSIA Tracking Label Compliant
light blue t-shirt with a dark pink mom bear and a light pink baby bear together to form a heart
light blue onesie with a dark pink mom bear and light pink baby bear together making a heart with kid toys in the background

Working Moms

Working moms are constantly pulling double duty and need some appreciation. Make fun designs that will light up a working mom’s face. Our stainless steel wine glasses will keep her drink cool and not make a mess because it comes with a BPA-free lid.

Wine Glass Details

  • 12 ounces
  • Made of stainless steel
  • Keeps liquid cool for 9 hours
  • Keeps liquid hot for 3 hours
  • Has splash-resistant lid
  • BPA-free lid
woman holding out an insulated white wine glass that says "You Know I Need This!"

Mom Humor

Let’s face it, sometimes all a mom can do is laugh so she doesn’t cry. Keep humor in mind when you make designs for mom. Our mugs will help her wake up in the morning with a nice cup of coffee or tea to help her make it through the day.

Mug Details

  • FDA safe
  • Microwave and dishwasher safe
  • Comes in 11 and 15 ounces
White mug that says "Chaos Coordinator" in pink


Stepmoms tend to get a bad rep and it’s time to show them some love! Blended families are hard to create and maintain and stepmoms work hard to make everything go smoothly. Show the stepmom in your life that you care with some wall art, that way she can make her house into her home. We have photo tiles, metal prints, and canvases that would look great in the home.

Photo Tile Details

  • Easy to hang and move around
  • Has adhesive magnet hardware
  • Durable and lightweight
  • Made of fine celled matte foam and have beveled edges.
  • Not suitable for hanging on coarse-textured walls

Metal Print Details

  • Made of high-gloss aluminum
  • Has a protective finish
  • Can choose vertical or horizontal orientation
  • Comes in a variety of sizes
  • Made of 0.1″ thick aluminum sheets
  • Hanging hardware pre-installed
  • Features round edges

Wrapped Canvas Details

  • Custom molded from recycled materials
  • Comes with hanging hardware and protective bumpers
  • No cover (acrylic or glass) over the print itself
  • Durable and lightweight
  • Sublimation printed

Marketing Ideas for Mother’s Day Print-on-Demand Products

One of the best ways to market for Mother’s Day print-on-demand products is to create a gift guide. Highlight your various products within your guide and share them on social media and through email.

You can also consider creating a series of emails targeting different parent niches. Start reminding your audience about this upcoming holiday early, so they have plenty of time to place and receive their gift before the big day.

Examples of Good Calls to Action

Shop our Mother’s Day collection for the perfect gift.

Don’t forget Grandma! Shop our Mother’s Day sale and show them you care.

Shop for the perfect gift for mom this year. Browse our collection.

For a limited time only, get {design} jewelry for your mom! Shop now!

Get the mom in your life something special. Order today!

Start Your Mother’s Day Campaign Now!