GEARLAUNCH Selling Guides

Father’s Day Selling Guide

Everything you should know about Father’s Day and how to make the most of it, as a retailer!

June is soon to be on their way, not only with sunshine but also with big smiles from the fathers. Better get yourself ready because Father’s Day is approaching. With Father’s Day just around the corner, now is the time to act. Start preparing your inventory and strategies today, and get ready to make this Father’s Day a successful one for your business.

How did we have Father’s Day?

Father’s Day is a day to honor and appreciate fathers. The idea of Father’s Day originated in the early 20th century and has been celebrated annually since then.

In 1909, Sonora Smart Dodd of Washington, one of six children raised by a widowed father, attempted to create a recognized version of Mother’s Day for male parents. She visited local churches, shops, and government leaders to gain support for her idea. And she was successful. On June 19, 1910, Washington State honored the nation’s first official Father’s Day.

And when is it?

The special day slowly spread. First the United States, then all over the world. Father’s Day now falls on the third Sunday in June. It will be June 18 this year, to be exact.

What do people do on Father’s Day?

Father’s Day is an occasion to recognize and honor fathers’ contributions to life. Traditions differ from family to family. Some common ways to celebrate Father’s Day include spending time with loved ones, exchanging gifts, and enjoying a special meal. It’s an awesome chance to express gratitude to our fathers for the significant part they play in our lives.

Why can’t retailers ignore Father’s Day?

Father’s Day is an excellent opportunity for businesses to increase their sales and show appreciation for fathers worldwide. The enormously high demand for gifts is apparent as a result of Father’s Day celebrations.

To be more explicit, there are around 1.5 billion fathers worldwide, with 74 million of them residing in the United States. In 2022, 75% of Americans were believed to celebrate Father’s Day, with $20.1 billion spent on Father’s Day gifts. The top categories for Father’s Day gifts were clothing (46%), gift cards (45%), and electronics (28%) (According to National Retail Federation).

As a business owner, you can use this occasion to boost your sales by offering special deals and promotions for Father’s Day. This is a fantastic opportunity to increase your sales and “explode” your profit.

You wouldn’t want to pass up this chance, would you?

Creating a successful Father’s Day promotion requires careful planning and execution. Here are some Father’s Day selling guide tips to help you make the most of this occasion:

  • Know your audience

Understanding your target audience is crucial to creating a successful Father’s Day promotion. Who are your customers, and what kind of gifts are they looking for? Do they prefer practical gifts or sentimental ones?

Knowing your audience will help you create a promotion that resonates with them. You can conduct surveys, analyze sales data, and interact with your customers to understand their preferences.

  • Create themed collections

Grouping products together in a visually appealing way can help customers find what they’re looking for. Selecting products fathers would love and arranging them in a way that catches the eye can achieve this. Creating themed collections offer a convenient and enjoyable shopping experience that meets customer needs and expectations.

  • Provide promotions and discounts

To make your Father’s Day promotion more appealing, offer a variety of discounts on popular products for fathers or those that are commonly bought as gifts.

You can also provide discount codes. Share these codes on social media, via email, or on your website.

  • Have Gift Guide

To provide a more comprehensive guide, offer tips and advice for choosing the perfect gift for dad based on his interests and preferences. By doing so, we can better serve our customers and help them make an informed and meaningful purchase decision.

  • Use Social Media

One of the most effective ways to reach potential customers and promote your Father’s Day products is through social media. By utilizing platforms such as Facebook, Instagram, and Twitter, you can share images and descriptions of your products to a wide range of audiences.

In addition to showcasing your products, consider running social media campaigns and promotions to further incentivize customers to make a purchase.

  • Optimize your store

It is important for stores to optimize your online presence for Father’s Day. One way to do this is by creating a banner that promotes your Father’s Day products. This will help draw attention to the items you have available and make it easier for customers to find what they are looking for.

Additionally, stores should consider including call-to-action sections. By taking these steps, stores can ensure that they are able to capitalize on the holiday season and maximize their profits.


Make this Father’s Day a memorable one for your customers by offering a wide range of gifts that will make dads feel special and appreciated. Stock up on our unique and thoughtful presents that will set your store apart from the competition.

Some ideas from GearLaunch for you to consider: